For years, Guy Christian has been involved in improving the community through his work at his two radio stations in Flagstaff.
For all of his hard work, Christian has been named the grand marshal of the Labor Day parade.
“He’s an awesome man,” said Valerie Barret, promotions director for the stations. “He sponsors a lot of local charities, like the American Cancer Society.”
Christian owns and is president of KAFF Radio 93 FM and 930 AM as well as KMGM Radio “The Mountain” 93.9 FM. He will be honored as grand marshal during the non-motorized Labor Day parade Saturday, starting at 10 a.m.
“We sponsor a mountain of rodeos,” Barret said. “Any rodeo within distance we tend to sponsor — he loves rodeos.”
Other groups that have benefitted from Christian’s generousity in the past include Northland Hospice, the Salvation Army, Silent Witness and children’s toy drives.
“We’re really involved with Toys for Tots,” Barret said. “In December, we do a toy drive for the Salvation Army.”
Supporting local youth is another goal of Christians’.
“He recently sponsored Tanya Marie Rozelle for Miss Teen America,” Barret said. “She came in as the first runner-up, so she’ll be going to nationals.
“He was really proud of that.”
Christian has a long history in northern Arizona.
“He started as an on-air talent in Safford,” Barret said. “He got into radio and fell in love with Arizona.”
After starting in radio, Christian moved to Kansas, where he got married to his wife, Ann, and purchased a radio station. However, he soon missed the Grand Canyon state so he picked up his new family and returned.
“Guy is a broadcast veteran, getting into business back in 1963 when he purchased KAFF AM, broadcasting in the afternoon hours,” Barret said. “In those days he served as owner, manager, salesperson and on-air talent.”
Four years later, Christian expanded the station to 5,000 watts and went on the air full time. Soon after, he expanded the station to FM, which was unheard of at the time.
“This was a big step back then because most vehicles didn’t even have FM radios in them,” Barret said. “He partnered with Kmart on Fourth Street, and they did a big promotion together with FM radios and FM conversion kits for cars.”
KAFF was also one of the first FM stations in Arizona. Nowadays, KAFF AM plays classic country, KAFF FM plays modern country and “The Mountain,” which he acquired in 1995, plays classic rock and roll.
“Guy anchored his own talk show on KAFF, ‘Something to Remember,’ which ran for 15 years,” Barret said. “It was a talk/music show for this area.
“It was a philosophic show where he had thoughts of the day interspersed with music.”
Now Christian leaves the on-air work to others, as he concentrates on running the business and supporting public happenings.
“For years, Guy has been involved in both the community and charity events,” Barret said. “He is looking forward to being the grand marshal of the Williams Labor Day PRCA (Professional Rodeo Cowboy Association) parade.”