While we are grateful that Flagstaff is only 30 minutes away and offers some amenities we are unable to obtain locally, remember that doing business in Flagstaff — or in any other community, for that matter — that can be completed in Williams, is lethal to our economy. Whenever we purchase items in another city, we support that community through the taxes we pay there. Whenever we spend money we have earned in Williams in another city, we are supporting their businesses, repairing their streets, creating opportunities for their municipalities to grow and supporting their schools — all through taxes we pay on every dollar we spend in their community. In the meantime, we are harming the economy of Williams by spending money elsewhere.
Throughout the year, our local merchants donate a huge amount of their time and services to local service clubs and organizations. They donate to local charities, offer merchandise as prizes during special events, sponsor our youth in many ways and provide employment opportunities. These merchants oftentimes are our coaches, neighbors, friends and our clergymen. By keeping the faith and owning a business here, they strive to make our community a better place to live. When we shop elsewhere, these businesses fail to prosper.
If you are shopping outside Williams because you believe more variety in merchandise and services are available in other communities, you may be incorrect in many instances. If a local retailer doesn’t have a product you want in stock, chances are that they are more than willing to order it for you. With today’s technology, many products can be obtained within a few days if not within 24 hours.
In addition to Christmas shopping, many other activities fill our calendars during the holidays. Attending church, school performances, community bazaars and holiday parties while preparing holiday meals can be overwhelming when combined with shopping. Lighten your load by shopping locally a few minutes daily — perhaps even during your lunch hour. Most of us consume too much food during the holiday season. Instead, treat yourself to a light lunch and stroll through the downtown area shops. You will be pleasantly surprised when you realize how much of your shopping can be completed locally in such a short span of time.
The spirit of Christmas is about spending quality time with the ones closest to our hearts. By shopping locally, you will gain more time to spend with your loved ones while supporting the community in which you live. “Shop Williams” and enjoy the time you gained by shopping here while creating and spreading holiday cheer.
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